Asilla, Inc. (Headquarters: Machida, Tokyo; Representative Director and CEO: Go Onoue; hereinafter “Asilla”), whose vision is “a safe and comfortable world through the power of technology,” today announced that it will begin a proof-of-concept (PoC) trial of its AI security system “AI Security asilla” and people-flow data platform “asilla BIZ” at SORA gardens SC, a commercial facility operated by BECAMEX TOKYU CO., LTD. (Headquarters: Binh Duong Ward, Ho Chi Minh City, Vietnam; General Director Shuji Hirata; hereinafter “BECAMEX TOKYU”), a subsidiary of TOKYU Corporation of the TOKYU Group.
In March 2024, Asilla entered into a capital and business alliance agreement with TOKYU Corporation to further advance the creation of cities where everyone can live safely and securely. Since then, Asilla has deployed “AI Security asilla” and “asilla BIZ” at numerous sites across Japan, including TOKYU Group stations and commercial facilities as well as other commercial facilities, public transportation, and office buildings, working to enhance security and make use of people-flow data.
As part of this collaboration, the two companies are now extending their efforts to the TOKYU Group’s urban development in Vietnam. Since its establishment in 2012 as a joint venture between the TOKYU Group and the BECAMEX Group, BECAMEX TOKYU has been driving TOKYU Garden City, a large-scale mixed-use urban development in Binh Duong New City. Across a wide range of areas, including housing, commercial facilities, and public transportation, the company has pursued sustainable urban development by applying know-how cultivated through community development in Japan.
This PoC targets SORA gardens SC, located at the gateway to Binh Duong New City, and will allow both companies to examine how the AI security operational know-how Asilla has built up in Japan can be adapted to the local environment. At this facility, which draws large numbers of people as the gateway to Binh Duong New City, the companies will carry out verification aimed at improving visitor safety and achieving more advanced facility operations.
Under this initiative, a PoC trial using the AI security system “AI Security asilla” and the people-flow data platform “asilla BIZ” will be conducted at SORA gardens SC, a commercial facility operated by BECAMEX TOKYU.
1. Enhancing security through AI video analytics
AI will analyze footage from existing security cameras to detect events such as falls, sudden illness, and congestion. By promptly sharing incidents occurring within the facility with security staff, the system supports safety monitoring across the large facility.
2. Visualizing people-flow data and applying it to facility operations
The system will visualize foot traffic, dwell patterns, and usage trends by area within the facility. By quantifying visitor movements that were previously difficult to grasp, the trial will examine their potential as a basis for facility management decisions, such as security staff deployment, event plaza operations, and tenant space planning.
3. Verifying the applicability of AI in the local environment
The two companies will confirm how the AI security operational know-how accumulated in Japan performs under Vietnamese lifestyles and actual facility usage patterns, and will jointly consider operating methods suited to the local environment.
Through this PoC, the companies expect to improve security quality and advance facility operations based on people-flow data.
Based on the results of this PoC, Asilla will explore how it can contribute to BECAMEX TOKYU’s urban development from a long-term perspective. The two companies will also consider expanding the initiative to other facilities developed by BECAMEX TOKYU within TOKYU Garden City in Binh Duong New City.
Opened in July 2023 as the first shopping center in Binh Duong New City, Socialist Republic of Vietnam, SORA gardens SC is located at the gateway to Binh Duong New City, with a total leasable area of approximately 15,000 square meters and parking for up to 2,500 vehicles. Anchored by a supermarket, the center houses domestic and international brands, including Japanese ones, and features an event plaza equipped with a large LED screen, where it hosts events in collaboration with the local community and tenants.
Address: SORA gardens SC, Lot C19, Hung Vuong Blvd, Binh Duong ward, Ho Chi Minh City, Viet Nam
Official website: https://tokyugardencity.com/en/area/sora/sorasc/
Representative: General Director Shuji Hirata
Address: The 15th Floor, WTC Tower Building, No.1 Hung Vuong Street, Binh Duong Ward, Ho Chi Minh City, Viet Nam
Business: Real estate development, sales, and leasing
Established: March 1, 2012 (joint venture between the TOKYU Group and the BECAMEX Group)
Official website: https://tokyugardencity.com/en/
“AI Security asilla” uses AI to analyze existing security camera footage 24 hours a day, 365 days a year, instantly detecting abnormal behaviors such as violence, falls, and intrusion, as well as behaviors requiring attention such as loitering, congestion, and signs of illness. Amid a worsening shortage of security personnel, it captures anomalies that are easily missed by human monitoring and immediately notifies security guards and managers. Because it works with existing cameras as they are, no additional capital investment is required, making it a next-generation security solution that maintains a high level of safety even with limited staff.
“asilla BIZ” is a platform that uses AI to analyze existing security camera footage and visualize people-flow data, such as foot traffic, congestion levels, and visitor gender and age groups within a facility. By quantifying usage patterns that were previously hard to see, it supports the optimization of security staffing, cleaning, and customer attraction measures. Because it works with existing cameras as they are, no dedicated sensors are required, making it a next-generation data utilization solution that enhances the value of spaces at low cost.
Asilla, Inc.
Representative: Go Onoue, Representative Director and CEO
Address: 1-4-2 Nakamachi, Machida-shi, Tokyo, Japan
Business: Development and provision of products and solutions based on behavior recognition AI
Official website: https://en.asilla.com/
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