Asilla Inc. (Headquarters: Machida, Tokyo; CEO & COO: Takeshi Onoue) is pleased to announce that CEO Onoue participated as a panelist at the SAUDI-JAPAN MINISTERIAL INVESTMENT FORUM held in Saudi Arabia on January 11, 2026.
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In the session 'Japan's New Growth Strategy and Saudi Vision 2030,' Asilla presented how Japanese AI technology—using cameras as interfaces to understand the physical world—can contribute to Saudi Arabia's VISION 2030 in tourism, mega-projects, and urban development.
VISION 2030 is Saudi Arabia's national strategy aimed at diversifying away from oil dependence. Through ambitious mega-projects like the AI-powered smart city NEOM and entertainment industry development, Saudi Arabia aims to transform into a global investment and business hub.

CEO Onoue described an approach treating cameras as interfaces connecting the real world to digital, enabling real-time understanding of situations to inform decisions. Asilla positions this as 'Physical AI' and is advancing its societal implementation.
The session highlighted Asilla's AI deployment at Expo 2025 Osaka, Kansai, demonstrating real-time situational visualization at scale. Building on this, Asilla discussed Physical AI's potential for Riyadh Expo 2030 and future urban development.
Physical AI reimagines all events in physical spaces as data, simultaneously achieving improved safety, enhanced experiential value, and maximized spatial value. Asilla will deploy Physical AI globally, pursuing a world where cities and infrastructure understand and optimize autonomously.
CEO & COO: Takeshi Onoue
Headquarters: 1-4-2 Nakacho, Machida, Tokyo
Website: https://jp.asilla.com/
Asilla Inc. PR: Nishijima
Email: pr@asilla.jp